Protel provides tourism and hospitality business-specific digital marketing solutions!
Strengthen the digital presence of your business.
While you are reading this article, millions of people across the world are also communicating with each other or with companies via the Internet in just the same way. As a part of our modern lives, the virtual world has become a creative sales and marketing platform for businesses. The most significant advantage of digital marketing is providing the possibility of accessing the right customer through the right channel at the right time and in the right way. Furthermore, these processes can be assessed analytically, thus revealing the real potential of marketing strategies.
In order to take part in the virtual world and develop successful digital marketing strategies, you have to acquire support from specialized teams in the field. Protel has 30 years of experience of offering the most suitable digital marketing solutions for hotels, restaurants and other hospitality businesses.
Digital Marketing Solutions
Protel provides tourism and hospitality business-specific digital marketing solutions!
Strengthen the digital presence of your business.
While you are reading this article, millions of people across the world are also communicating with each other or with companies via the Internet in just the same way. As a part of our modern lives, the virtual world has become a creative sales and marketing platform for businesses. The most significant advantage of digital marketing is providing the possibility of accessing the right customer through the right channel at the right time and in the right way. Furthermore, these processes can be assessed analytically, thus revealing the real potential of marketing strategies.
In order to take part in the virtual world and develop successful digital marketing strategies, you have to acquire support from specialized teams in the field. Protel has 30 years of experience of offering the most suitable digital marketing solutions for hotels, restaurants and other hospitality businesses.
Digital Marketing Solutions
Protel provides tourism and hospitality business-specific digital marketing solutions!
Strengthen the digital presence of your business.
While you are reading this article, millions of people across the world are also communicating with each other or with companies via the Internet in just the same way. As a part of our modern lives, the virtual world has become a creative sales and marketing platform for businesses. The most significant advantage of digital marketing is providing the possibility of accessing the right customer through the right channel at the right time and in the right way. Furthermore, these processes can be assessed analytically, thus revealing the real potential of marketing strategies.
In order to take part in the virtual world and develop successful digital marketing strategies, you have to acquire support from specialized teams in the field. Protel has 30 years of experience of offering the most suitable digital marketing solutions for hotels, restaurants and other hospitality businesses.
Why do hospitality businesses need digital marketing solutions?
The hospitality business is a service sector where competition is at its fiercest. This is because it is necessary to stand out amongst thousands of competitors and bring the brand directly to the customer group. Even though classic marketing operations are one of the primary methods used to reach customers, they constitute a severe item of expense for many businesses. In cases where value added by the marketing method employed for to the market is either miscalculated or not calculated at all, it becomes possible to know the actual cost of these operations. For instance, a hotel keeper may prepare a billboard about the summer session to advertise his/her hotel in much-frequented areas of big cities. In return for the massive expense, he/she will not exactly know how many people have seen the advertisement, and how many visitors have made a reservation at the hotel thanks to that advertisement.
On the other hand, all calculations and return rates rely on estimations based on numerical analyses and those performed by digital marketing methods. Businesses, after setting their budget for digital marketing campaigns and making the required setup on the campaign channel, can calculate how many customers will see that campaign and the estimated return rate. Another advantage of digital marketing operations is their ability to carry out marketing activities aimed directly at the target group. For instance, you can build an advertising campaign on Google AdWords specific that targets a certain-aged target group that likes to travel, is interested in the location of your hotel and has a high income, as well as choosing the advertisement you have created to be viewed only by that particular customer group. The search engine marketing (SEM) solution, which is offered by Protel, is provided by specialists experienced in the hospitality sector. Advertising activities with a high success rate are enabled by creating the most suitable advertisements for your business and customer group.
Why do hospitality businesses need digital marketing solutions?
The hospitality business is a service sector where competition is at its fiercest. This is because it is necessary to stand out amongst thousands of competitors and bring the brand directly to the customer group. Even though classic marketing operations are one of the primary methods used to reach customers, they constitute a severe item of expense for many businesses. In cases where value added by the marketing method employed for to the market is either miscalculated or not calculated at all, it becomes possible to know the actual cost of these operations. For instance, a hotel keeper may prepare a billboard about the summer session to advertise his/her hotel in much-frequented areas of big cities. In return for the massive expense, he/she will not exactly know how many people have seen the advertisement, and how many visitors have made a reservation at the hotel thanks to that advertisement.
On the other hand, all calculations and return rates rely on estimations based on numerical analyses and those performed by digital marketing methods. Businesses, after setting their budget for digital marketing campaigns and making the required setup on the campaign channel, can calculate how many customers will see that campaign and the estimated return rate. Another advantage of digital marketing operations is their ability to carry out marketing activities aimed directly at the target group. For instance, you can build an advertising campaign on Google AdWords specific that targets a certain-aged target group that likes to travel, is interested in the location of your hotel and has a high income, as well as choosing the advertisement you have created to be viewed only by that particular customer group. The search engine marketing (SEM) solution, which is offered by Protel, is provided by specialists experienced in the hospitality sector. Advertising activities with a high success rate are enabled by creating the most suitable advertisements for your business and customer group.
How should the most suitable digital marketing solutions be created in tourism businesses?
There are many digital marketing tools and digital marketing applications available today on the market that can be described as digital marketing solutions. Each digital marketing solution addresses a different customer group and different types of customer behavior. For instance, even though the LinkedIn platform that is used commonly in the business world, as well as Facebook, the most extensive social media platform in the world, have several common functions, their customer groups and customers’ behavioral patterns specific to these platforms differ. An executive manager that looks at his/her best friend’s holiday photos from last summer on Facebook may also read an article about his/her sector on LinkedIn during the same day. In this example, though the same customer is reached, a different language and tone must be used on the two different platforms. If a hotel is to be advertised to such a customer, a sea-sun-sand themed visual ad can be used while he/she is looking at the photo of a friend on Facebook, whereas business meals and meeting organization services can be advertised on the LinkedIn platform.
All these constructs and digital marketing scenarios must be arranged according to the group and its behavior that is being targetted by your business, and the act of that group. At this point, Protel, a company that has operated in the tourism and hospitality technologies sector for 30 years and knew the dynamics of the industry very well, can help. We are able to create the most suitable digital marketing solutions for hotels, restaurants, and other hospitality businesses together with you, and firmly assist in the creation and management of digital marketing strategies that will increase business efficiency.
How should the most suitable digital marketing solutions be created in tourism businesses?
There are many digital marketing tools and digital marketing applications available today on the market that can be described as digital marketing solutions. Each digital marketing solution addresses a different customer group and different types of customer behavior. For instance, even though the LinkedIn platform that is used commonly in the business world, as well as Facebook, the most extensive social media platform in the world, have several common functions, their customer groups and customers’ behavioral patterns specific to these platforms differ. An executive manager that looks at his/her best friend’s holiday photos from last summer on Facebook may also read an article about his/her sector on LinkedIn during the same day. In this example, though the same customer is reached, a different language and tone must be used on the two different platforms. If a hotel is to be advertised to such a customer, a sea-sun-sand themed visual ad can be used while he/she is looking at the photo of a friend on Facebook, whereas business meals and meeting organization services can be advertised on the LinkedIn platform.
All these constructs and digital marketing scenarios must be arranged according to the group and its behavior that is being targetted by your business, and the act of that group. At this point, Protel, a company that has operated in the tourism and hospitality technologies sector for 30 years and knew the dynamics of the industry very well, can help. We are able to create the most suitable digital marketing solutions for hotels, restaurants, and other hospitality businesses together with you, and firmly assist in the creation and management of digital marketing strategies that will increase business efficiency.
